GUCCI's 'Decoded' Jacket

The Gucci flagship store in New York set up a special "Decoded" window display in honor of Jay-Z's autobiographical book titled Decoded. Gucci's creative director, Frida Giannini designed the special leather bomber with two pages of the book lining the inside. Once the display is taken down, the jacket will be given to Jay-Z as a gift. No word yet on whether or not the jacket will be available for the masses.

In reference to Decoded, Jay-Z says, "Decoded is first and foremost, a book of rhymes, which is ironic because I don't actually write my rhymes-they come to me in my head and I record them." To read more, order the book online HERE. 


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Lets Decode It - HOV W/ David Letterman

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Jay-Z Releases Debut Book "Decoded"

Ahead of its official November 16th release, every page of Jay-Z's Decoded will be available through Bing.

An online game produced by creative agency Droga5, five to ten new pages of the book will be unveiled each day.

The content from each of the 300 pages will be placed in physical locations that have ties to the book in cities like New York and London. These placements include large-scale billboards as well as smaller, more obscure spots... SO BE ON THE LOOK OUT FANS

The physical pages will also be replicated online and fans can answer clues at Bing.com/Jay-Z to find these virtual pages.

Each player who finds a page, whether online or in person, is entered into a drawing to win the specific page they located signed by Jay-Z. All participants will be entered to win a "GRAND PRIZE" of (2) tickets to see Jay-Z and Coldplay in concert in Las Vegas on New Year’s Eve.

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